archie is a New York City-based clothing label focused on three reflexive properties: (1) Iteration, (2) Projectivity and (3) Practical Evaluation. Founded in 2020, archie emphasizes an intentional, measured approach to domestic garment production.

By examining the relational characteristics between fabric texture, color and silhouette, archie acts as a fractal of conceptually-driven collections that speak to quieter truths on being and experience. Like reading a Great American Novel off the reflection of a Midtown oil slick; archie looks for the strangely profound within harmonic drones of the obvious and the ordinary.